Autumn Headwear
He opted for the latter, and, sensing an opening in the headwear game, decided to roll the dice on an idea he’d been simmering for a while. “It felt really stale,” Alband says of the category. “The two main headwear brands were 15+ years old and they each were changing in their own ways. We didn’t feel like anything out there was speaking to where the market was going rather than where it had been.”
He opted for the latter, and, sensing an opening in the headwear game, decided to roll the dice on an idea he’d been simmering for a while. “It felt really stale,” Alband says of the category. “The two main headwear brands were 15+ years old and they each were changing in their own ways. We didn’t feel like anything out there was speaking to where the market was going rather than where it had been.”
-Snowboarder Mag-
